Joeboy - Sip (Alcohol) (Live Session) | Vevo Ctrl

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Joeboy - Sip (Alcohol) - Live Session | Vevo Ctrl

Like Davido, Burna Boy, Wizkid, and his career mentor Mr Eazi - all of whom have risen the ranks of Nigerian pop into global stardom - Joeboy oozes charisma. He’s got a voice of honey, too. 2019's breakout “Baby” wooed listeners into its sunset-golden hues of delicate synth pads and digital flutes. The rising Afrobeats force is a dialect chameleon, mixing English R&B-isms with his native Yoruba and even Ghanaian Twi, which he loves for its melodic tone. “Baby” started a chain reaction of successful releases. “Beginning,” “Nobody,” and his feature on CKay’s “love nwantiti (ah ah ah)” kept the burners on in 2020. Last year, ‘Somewhere Between Beauty & Magic,’ his debut full-length, put Joeboy on the radar of even more fans. Enter a familiar friend, TikTok, where “Sip (Alcohol)” has inspired a rowdy drinking challenge. He admits its substance is at odds with his “chill” personality. He’s not hating the attention it’s bringing him, though, and this Ctrl performance gave him a chance to flex those sweet vocals.

Stream "Sip (Alcohol)" here: https://empawaafrica.lnk.to/JoeboyAlcohol

Watch the "Sip (Alcohol)" official video: https://www.youtube.com/watch?v=UEcAPvoSe_8

Joeboy
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Executive Producer: Micah Bickham
Director: Tomas Alvear
Producer: Averi Smith
Producer: Maddy Schmidt
Director of Photography: Skyler Brown
Editor: Kevin Rose
Music & Talent: Gabby Prisciandaro

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http://vevo.ly/uG9WJn